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Unique Cell Phone Number Fetches Big Bucks In United Arab Emirates

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Unique Cell Phone Number Fetches Big Bucks In United Arab Emirates

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Unique Cell Phone Number Fetches Big Bucks In United Arab Emirates

Unique Cell Phone Number Fetches Big Bucks In United Arab Emirates

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  • <iframe src="https://www.npr.org/player/embed/289299058/289299059" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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The rare number number is: 7-7-7-7-7-7-7. The cell phone contract was sold at a charity auction for $2 millions.

RENEE MONTAGNE, HOST:

Good morning. I'm Renee Montagne. Back in 2008, eyes rolled at the news a license plate in the United Arab Emirates went for $14 million at auction. It wasn't gold-plated, but the plate had a very flashy number - one. This week, a charity auction in the Emirates sold a cell phone contract for an astonishing price. Its unique number, seven sevens, push the price up to over $2 million. Of course it did include 12 free hours of calls a month.

It's MORNING EDITION.

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