Yahoo Partners With Yelp For Local Search Data

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Yahoo is trying to boost search traffic with reviews of businesses from Yelp — in hopes that some of its popularity will rub off.

DAVID GREENE, HOST:

NPR's business news begins with a partner for Yahoo.

(SOUNDBITE OF MUSIC)

GREENE: Yahoo is trying to boost search traffic with reviews of businesses from Yelp - in hopes that some of its popularity will rub off. Among their favorite search engines, Yahoo is a distant third after Google and Microsoft's Bing.

Ratings and snippets from "Yelp" reviews began appearing in Yahoo search results yesterday as a result of a partnership between the two companies.

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