Beyond Beans: Starbucks Seeks To Branch Out From Coffee

Starbucks is testing an evening menu that includes wine at more than 25 locations. Now, the company's chief operating officer says it plans to offer its nighttime fare at thousands of U.S. stores.

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, HOST:

NPR's business news starts with Starbucks after hours.

(SOUNDBITE OF MUSIC)

MONTAGNE: The coffee giant aims to expand its sales by expanding its late day menu. Starbucks has tested item such as, Parmesan crusted chicken skewers and has even offered a wine selection at more than 25 locations around the country. Now, the company's chief operating officer tells Bloomberg it plans to offer that evening fare to customers nationwide.

It's the latest in a series of efforts by Starbucks to build a market beyond coffee. In the last three years, it's bought a juice company, a bakery brand and the tea chain, Teavana.

Copyright © 2014 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.