A Cronut By Any Other Name Is Still A Cronut

A Maine bakery sold its own version of cronuts, the croissant-doughnut hybrids, which it called crauxnuts. But the cronut creator sent a letter saying the name was trademarked, no matter the spelling.

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

LINDA WERTHEIMER, HOST:

Good morning. I'm Linda Wertheimer. Little Big's Bakery in South Portland, Maine worked up its version of the cronut, the croissant-donut hybrid. The Mainers tried to stand out, spelling theirs C-R-A-U-X-nut. But the original New York baker sent a letter saying he has trademarked the cronut name, no matter how you spell it. So Little Big's took another stab at it. Now they call their popular pastry C-and-Ds - standing for cease and desist. It's MORNING EDITION.

Copyright © 2014 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: