Breakfast Waffle Wars Heat Up
LINDA WERTHEIMER, HOST:
Our Last Word In Business is waffle wars.
Lastly, Taco Bell bellied up to the breakfast griddle with its new Waffle Taco.
STEVE INSKEEP, HOST:
Not to be outdone, White Castle is coming into the game here, adding waffle sandwiches to its breakfast line. They're stuffed with egg and cheese, with the option to add bacon or sausage if you don't have enough protein in there already. These are waffles that come - we're told - from a secret bakery in Belgium.
WERTHEIMER: The change will not identify the bakery, for competitive reasons. After all, fast food breakfast is estimated to be a $50 billion market.
And that is the business news from MORNING EDITION, for NPR News. I'm Linda Wertheimer.
INSKEEP: And I'm Steve Inskeep.
(SOUNDBITE OF MUSIC)
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.