Burger King Revives Subservient Chicken

The burger chain last used the chicken 10 years ago. On Wednesday, a documentary of sorts will be posted, chronicling the subservient chicken's alleged odyssey over the last decade.

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.


Which now brings us to today's Last Word In Business, which is subservient chicken.

Maybe you remember a 2004 Burger King ad campaign that featured a website where a giant chicken in a nondescript living room would perform almost any task requested of it by Web users. Burger King claims the site got over a billion hits, and some ad watchers credit the subservient chicken with the start of viral marketing.


That was 10 years ago. Now, the subservient chicken is returning to promote the Chicken Big King, described as a triple-decker chicken sandwich. But if you should visit the subservient chicken website, you'd get a missing chicken sign because they're trying to encourage you to help find a chicken on the loose.

GREENE: On Wednesday morning, a documentary of sorts will be posted chronicling the subservient chicken's alleged odyssey over the last 10 years, assuming that you were really thinking about that and not just wanting to eat your chicken.

INSKEEP: Yeah. Because if, you know, you're about to eat a chicken sandwich, that's what you want - is to be thinking about a chicken with a personality.

Anyway, that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

GREENE: And I'm David Greene.

Copyright © 2014 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.



Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.