Naked Cowboy Switches From Briefs To Boxers
RENEE MONTAGNE, HOST:
Today's Last Word In Business is, a change of underwear.
New York City's Robert Burck is a Times Square street performer known as the Naked Cowboy.
STEVE INSKEEP, HOST:
There's a bit of exaggeration in calling him naked, but only a bit. Mr. Burck performs wearing only a guitar, a 10-gallon hat, cowboy boots and a pair of white briefs. Starting tomorrow, he trades in the briefs for a set of boxers - for a fee.
MONTAGNE: Just as athletes wear hats and other clothes covered with corporate sponsorships, Mr. Burck has made a sponsorship deal with Fruit of the Loom. A company spokeswoman said the Naked Cowboy was a natural fit for the deal because his wardrobe is so important.
And that's the business news on MORNING EDITION. I'm Renee Montagne.
INSKEEP: And I'm Steve Inskeep.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.