Is Authenticity Real?

More From This Episode

Part 3 of the TED Radio Hour episode Brand Over Brain.

About Joseph Pine's TEDTalk

Customers want to feel what they buy is authentic, but consultant Joseph Pine says creating "real" authenticity is a challenge.

About Joseph Pine

Joseph Pine is a writer and consultant to entrepreneurs and executives. He's co-author of the books Authenticity, and The Experience Economy, which argues that consumers seek out memorable "experiences" when they buy goods and services.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.