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From B-Boys To Billions, A Brief History Of Hip-Hop As Business

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From B-Boys To Billions, A Brief History Of Hip-Hop As Business

From B-Boys To Billions, A Brief History Of Hip-Hop As Business

From B-Boys To Billions, A Brief History Of Hip-Hop As Business

  • Download
  • <iframe src="https://www.npr.org/player/embed/312197626/312197627" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Apple is expected to buy Beats Electronics for more than three billion dollars, meaning Beats co-founder Dr. Dre would be close to becoming the first hip-hop billionaire. Professor Travis Gosa, who teaches hip-hop culture at Cornell, comments on the trajectory of hip-hop, from the underground to international markets and brands.