A Burrito With A Side Of Prose At Chipotle

The restaurant chain Chipotle is bringing literature to its cups and bags. Writers are penning stories that customers can read while they eat. Ever hear the tale of The Old Man and the Burrito?

Copyright © 2014 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.


Beginning this weekend, you can get a little literature with your burrito. Chipotle is putting short essays on its bags and cups - musing written by writers and thinkers that include Michael Lewis, Toni Morrison, George Saunders and Malcolm Gladwell. The series is headed by Jonathan Safran Foer, the author of the book "Eating Animals." He told Vanity Fair he'd like to create a small pocket of thoughtfulness right in the middle of the busy day.

If the program succeeds, I wonder if Chipotle would consider printing classic stories from great writers like the old man and the burrito.

He was an old man who ordered alone and who would go on 24 hours without a burrito. Yet his eyes were cheerful and undefeated. So he went down to the street where he saw the shop and then the great flat, white plane of the tortillas, the white puffs from the steam peaks of white rice, the dried blood-red of the pintos, the glisten of onions and the inky slick of black beans. The boy behind the counter saw the old man and asked, burrito or bowl? And the old man took a breath before answering.

You are listening to WEEKEND EDITION from NPR News.

Copyright © 2014 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.



Please keep your community civil. All comments must follow the NPR.org Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.