All Things Considered
<iframe src="http://www.npr.org/player/embed/316728813/316728878" width="100%" height="290" frameborder="0" scrolling="no">
Business Insider reporter Aaron Taube recently took a look at the world of corporate social media, where writing a 140-character tweet can take up to 45 days. He explains the long and careful process.
NPR thanks our sponsors
Become an NPR sponsor
Support The Programs You Love