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In Japan, A KitKat Bar May Be A Ticket To Ride

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In Japan, A KitKat Bar May Be A Ticket To Ride

Asia

In Japan, A KitKat Bar May Be A Ticket To Ride

In Japan, A KitKat Bar May Be A Ticket To Ride

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  • <iframe src="https://www.npr.org/player/embed/323166137/323166138" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

People traveling on the Sanriku Railway Network can now use special KitKat candy wrappers as train tickets. It's part of a campaign to revive tourism after the tsunami in 2011.

LINDA WERTHEIMER, HOST:

Good morning. I'm Linda Wertheimer. Got a piece of a Kit Kat bar? In Japan, that could be your ticket to ride. People traveling on the Sanriku Railway there can now use special Kit Kat candy wrappers as train tickets. It's part of a campaign to revive tourism after the tsunami in 2011, which badly damaged the railway's tracks and bridges. In Japan, it's common to give Kit Kats to wish somebody good luck for the next year. It also means a train ride. It's MORNING EDITION.

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