No Joy For Stephen King Fans Who Confuse Book Titles

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Joyland is the title of King's new book. Joyland is also the title of Emily Schultz's debut coming of age novel, published in 2006. Some readers confused the titles when they ordered from Amazon.

STEVE INSKEEP, HOST:

And our last word in Business today is a thriller.

RENEE MONTAGNE, HOST:

Or is it a coming-of-age novel?

INSKEEP: Well actually, it's a case of mistaken identity. "Joyland" is the title of bestseller Stephen King's new book.

MONTAGNE: "Joyland" is also the title of the debut coming-of-age novel by Emily Schultz published back in 2006.

INSKEEP: Aw. Some readers thought they were ordering the newest Stephen King book from Amazon and instead they got confused.

MONTAGNE: I have always loved Stephen King novels, writes Marcia in her two-star Amazon review. However, this one was a rambling stream of consciousness mess.

INSKEEP: Another review reads, not up to Stephen King's standards - boring and boring. No suspense.

MONTAGNE: Emily Schultz, who's a writer in Brooklyn, was saddened by the bad reviews.

INSKEEP: But then royalty checks start to roll in so she started a website called Spending the Stephen King Money.

MONTAGNE: She posts about IKEA trips, a haircut and a nice dinner out.

INSKEEP: And for his part, Stephen King told ew.com, I'm delighted for her and I'm going to order her book.

MONTAGNE: And that's the Business News on MORNING EDITION from NPR News or as we like to call it, "Joyland." I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

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