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Firm Reimage Itself To Avoid Confusion With Extremist Group

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Firm Reimage Itself To Avoid Confusion With Extremist Group

Business

Firm Reimage Itself To Avoid Confusion With Extremist Group

Firm Reimage Itself To Avoid Confusion With Extremist Group

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  • <iframe src="https://www.npr.org/player/embed/329731449/329731453" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Isis, the mobile Wallet platform, wants to avoid confusion with ISIS, the acronym for the Islamic State of Iraq and Syria. Isis' CEO noted rebranding isn't easy, but it's in the firm's best interest.

RENEE MONTAGNE, HOST:

And today's last word in Business is the end of Isis. No, not that Isis.

STEVE INSKEEP, HOST:

To avoid any confusion with the militant group that's been making news with that same name - a mobile payment company called Isis is planning to rename itself.

MONTAGNE: In a memo yesterday, the company's CEO acknowledged that rebranding is not easy, but it is in the company's best interest.

INSKEEP: No word yet on a new name. Isis was also the name of an Egyptian goddess, by the way. So maybe this company could go with Osiris, her husband, who represented commerce. That's the Business News on MORNING EDITION from NPR News. I'm Steve Inskeep.

MONTAGNE: And I'm Renee Montagne.

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