Depend Promotes Pants-Dropping For 'Underwareness'

The company's ad campaign calls on people to photograph themselves wearing only the disposable undergarments below the waist, to reduce the stigma of incontinence.

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Our last word in Business Today is drop trou.


That's the message of an ad campaign for the Depend brand of undergarments. The campaign is promoting underwareness to reduce the stigma of incontinence.

WERTHEIMER: In a new commercial, a man walks confidently down a city street wearing nothing but his Depend below the waist.


UNIDENTIFIED NARRATOR: It's time to drop your pants for underwareness. A cause to support the over 65 million people who may need Depend underwear.

MONTAGNE: OK, those who don't need to use Depend products are encouraged to post a photo on social media of themselves wearing a pair as a show of solidarity to those who do need them.

WERTHEIMER: So sorry we can't show you those pictures here on the radio. And that's the Business News on MORNING EDITION from NPR News. I'm Linda Wertheimer.

MONTAGNE: And I'm Renee Montagne.

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