Potato Salad Novice To Raise Funds For Homeless

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Zack Brown only wanted to raise $10 on Kickstarter to make potato salad for the first time. He raised so much more, that now he's helping the hungry and homeless in central Ohio.


We devote our last word in Business today to our continuing coverage of potato salad. Regular listeners know how intently we've been following the story of a man - a man with a dream - a dream to learn how to make potato salad.


That man is Zack Brown, or Zack Danger Brown as he identifies himself online.

INSKEEP: Of course.

GREENE: He launched a crowdfunding campaign on Kickstarter a little more than a month ago. He wanted to raise $10 to make his first-ever potato salad. It was a joke, but it ended up catching on.

INSKEEP: And in a development that must have stunned countless people who truly want to raise money online, people donated way more than $10. The project has now ended. And Kickstarter says Brown raised a grand total of $54,492 - enough to make a lot of potato salad with money left over.

GREENE: So Mr. Brown has expanded his ambition. He plans to hold a big outdoor concert in his hometown of Columbus, Ohio. He's calling it PotatoStock. It'll raise money to fight hunger and homelessness in central Ohio. And he plans to donate a lot - a good portion of the remaining money to that cause.

INSKEEP: (Laughing) Can't wait to see who plays the National Anthem there at PotatoStock.

GREENE: We will find out. Let's go eat there, Steve. That's the Business News on MORNING EDITION from NPR News. I'm David Greene.

INSKEEP: I'm Steve Inskeep.

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