Grocery App Tells You Company's Political Persuasion

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/340005049/340005050" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

Scan the barcode of different products and the app will tell you whether the company is seen as leaning Republican, Democratic or Other. The app is called BuyPartisan.

STEVE INSKEEP, HOST:

In our last word in Business, there's an app for that.

DAVID GREENE, HOST:

And that is your effort to do business with companies that agree with your political beliefs.

INSKEEP: A former politico named Matthew Colbert devised an app that takes partisan politics into the grocery store. It's called BuyPartisan. That's B-U-Y.

GREENE: OK, yeah, this is how it works; you scan the barcode of different products and the app will tell you whether the company is seen as leaning politically Republican, Democratic or other.

INSKEEP: You can find out if your orange juice is actually red or blue.

GREENE: Maybe your greens are associated with the Green Party.

INSKEEP: You may insist on doing business only with the cheese-maker who backs your candidates.

GREENE: At least it will be easy to identify which food-maker supports pork.

INSKEEP: Ouch. And that's the Business News on MORNING EDITION from NPR News. I'm Steve Inskeep.

GREENE: And I'm David Greene.

Copyright © 2014 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.