Amazon Makes A Big Move Into The World Of Online Gaming

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Amazon is buying Twitch Interactive, a live-streaming service for video game players. Amazon will reportedly pay more than $1 billion for the fast-growing tech company.


NPR's Business News starts with a twitch. Amazon is spending nearly $1 billion to buy a video game streaming site called Twitch - news that surprised some analysts because of rumors that Google was the one trying to buy that site. As NPR's Laura Sydell reports, Twitch fits well into Amazon's growing interest in video gaming.

LAURA SYDELL, BYLINE: Twitch is filled with video gamers playing live against each other and with people narrating themselves as they play.


UNIDENTIFIED WOMAN: All right, I'll still be on this time.

SYDELL: Many of the players on it have become online celebrities with millions of followers who like to watch the best players - or the most entertaining. Twitch has some 55 million unique visitors a month, and it's the fourth-largest source of Internet traffic. Amazon has been actively working to move into the game market. It's beefed up the number of programmers and its game studios in Southern California and Seattle. Gartner analyst Brian Blau says with Twitch, Amazon could start competing with the prominence of Microsoft and Sony in the game space.

BRIAN BLAU: Access to the Twitch audience in the form that it is today is pretty unique. These are core gamers that are playing on PC or Xbox or PlayStation consoles mainly. And assembling that audience in one place is something that really hasn't been done before.

SYDELL: The uniqueness of Twitch was noted by Amazon CEO Jeff Bezos. In a statement, Bezos also said that broadcasting and watching game play is a global phenomenon. Amazon has also been trying to get into the content business with TV productions and self-published books. But among young people gaming is growing fast. Laura Sydell, NPR News.

Copyright © 2014 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from