Pinterest Email Blast Misses Intended Audience

The emails were to go to future brides. Pinterest hoped to help them plan their special day. But many email recipients weren't tying the knot — they just showed interest in wedding related content.

DAVID GREENE, HOST:

And today's Last Word In Business - here comes the bride.

(SOUNDBITE OF SONG, "BRIDAL CHORUS")

GREENE: Or not so fast - the popular social networking site Pinterest, where you pin stuff you like, sent out an e-mail blast to what it thought was a group of future brides hoping to help them plan their special day.

DON GONYEA, HOST:

Only problem is that many of them weren't getting ready to tie the knot. They just showed interest on the site in, quote, "wedding related content."

GREENE: On Twitter, one woman who received the email called it that awkward moment when I pinned so much wedding stuff that Pinterest thinks I'm getting married. And that's the business news on MORNING EDITION from NPR News. I'm David Greene.

GONYEA: And I'm Don Gonyea.

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