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Yes, Your Toilet Paper Squares And Rolls Are Shrinking

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Yes, Your Toilet Paper Squares And Rolls Are Shrinking

Business

Yes, Your Toilet Paper Squares And Rolls Are Shrinking

Yes, Your Toilet Paper Squares And Rolls Are Shrinking

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  • <iframe src="https://www.npr.org/player/embed/382218337/382218338" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Robert Siegel talks to Steven Chercover, a research analyst who studies the paper and forest industries, about the trend of shrinking toilet paper rolls. The old standard square sheet of 4.5 inches wide by 4.5 inches long has been getting increasingly smaller.