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How Do You Break Into an Industry While Breaking All the Rules?
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How Do You Break Into an Industry While Breaking All the Rules?

How Do You Break Into an Industry While Breaking All the Rules?

How Do You Break Into an Industry While Breaking All the Rules?
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  • <iframe src="https://www.npr.org/player/embed/443437169/445047093" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Part 4 of the TED Radio Hour episode The Meaning Of Work.

About Dame Stephanie Shirley's TED Talk

What's in a name? For tech entrepreneur Dame Stephanie Shirley, bidding contracts under the name "Steve" enabled her to launch and grow a freelance software company with a virtually all-female staff.

About Dame Stephanie Shirley

In 1962, Dame Stephanie "Steve" Shirley founded Freelance Programmers, an innovative software firm that initially only hired women, a rarity in the male-dominated industry.

When she retired in 1993, Shirley had built a billion-dollar company and made millionaires of 70 of her staff members. Now a philanthropist, she supports research to study autism spectrum disorders and strategies to improve the IT industry.

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