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Correction: Product Integration And Televison Advertising
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Correction: Product Integration And Televison Advertising

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Correction: Product Integration And Televison Advertising

Correction: Product Integration And Televison Advertising
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In an interview with New Yorker writer Emily Nussbaum Wednesday, NPR mistakenly characterized a segment on the The Late Show with Stephen Colbert as paid product placement. Both Taco Bell and Ben & Jerry's say they had nothing to do with the segment.

ROBERT SIEGEL, HOST:

And now a correction. Yesterday on the program, we said the use of a Taco Bell Crunchwrap and a container of Ben & Jerry's ice cream on the "Late Show" with Stephen Colbert was an example of paid product placement. Today representatives for both companies told us that was not the case. We regret the error.

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