NPR logo

With 'Superstore,' America Ferrera Aims To 'Move The Dial' On Representation

  • Download
  • <iframe src="https://www.npr.org/player/embed/462384012/462590138" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
With 'Superstore,' America Ferrera Aims To 'Move The Dial' On Representation

Television

With 'Superstore,' America Ferrera Aims To 'Move The Dial' On Representation

With 'Superstore,' America Ferrera Aims To 'Move The Dial' On Representation

  • Download
  • <iframe src="https://www.npr.org/player/embed/462384012/462590138" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

America Ferrera stars in the new NBC comedy Superstore. Trae Patton//NBC hide caption

toggle caption
Trae Patton//NBC

America Ferrera stars in the new NBC comedy Superstore.

Trae Patton//NBC

America Ferrera first gained attention from her role as the quirky, spirited Betty Suarez in ABC's Ugly Betty, a role that earned her a 2007 Emmy for outstanding lead actress in a comedy — a first for a Latina.

Ferrera has returned to television, co-starring in and producing the new comedy Superstore on NBC. The network has earned a reputation as the home of workplace comedy from hits like The Office and Parks and Recreation. But Superstore has already separated itself from its predecessors with material about hot-button topics like religion, abortion and the Black Lives Matter movement.

Ferrera talked with NPR's Michel Martin about Latinos on television, diversity in casting, why she wasn't happy about Donald Trump's Saturday Night Live gig on her new home network — and what she plans to do about it.


Interview Highlights

On what she thought when she first read the script

When I got the pilot script, I really responded to all of those things — the elements of dealing with real-life issues through the lens of comedy. And I think it's really time that we see another working-class comedy on network television.

And our cast is so diverse. ... We all come from such different experiences of life, and what that does — it's not just about diversity for the sake of diversity. This diversity gives us the opportunity to approach topics like race from a place of experience. Not just from a place of intellectualism and having conversations, but about [being able to say,] "Hey, this is my experience, and it's messed up. And no one's right and no one's wrong."

On diversity in casting

This is the first time that I had been offered a role that wasn't written specifically for a Latino actor. And all of these characters were written with no specified ethnicity. And usually what that means is, you cast white actors, because that's the default.

But what they were doing with this casting was so new and interesting. And they went out and found the actors that were right for the roles. And they happened to be Latino, black, Asian, Jewish. I thought that was really revolutionary for television casting.

On the success of Ugly Betty and seeing Latino families on television

Ugly Betty came on the air, was this massive hit, and when we went off the air, it was years before there was another TV show starring a Latina, with a Latina family, back on TV. ...

But it wasn't like people saw Ugly Betty and thought, "Oh wow, there's opportunity here. There's so people starving and hungry to see themselves represented."

It's amazing how hard it is to actually move the dial. And unfortunately, there's one big success and we all get super excited and it very rarely results in a watershed moment for Latinos on television.

On how she balances being an artist and activism

It's not as calculated, as planned as I would like it to be. Part of what I love so much about the work I do as an actor and as a producer is I believe in the power of media and art and storytelling to be a part of that conversation, and to really move those conversations forward.

So, I don't think my voice is more entitled because I'm a celebrity, but I'm as entitled as anybody else in this country to use the platforms I have to talk about the things I care about.

On her open letter to Donald Trump, and how she feels about NBC's decision to have him host Saturday Night Live

I was very uncomfortable with the decision and didn't agree with the decision. The truth is is that Donald Trump isn't going away. But I do think it's up to all of us to, yes, be angry but harness that energy where it matters and show up to vote on election day — and to use that anger that we feel when Donald Trump hosts SNL and organize our communities to show up where it really, really will make a difference.