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Zika Virus Prompts Tata Motors To Rename New Car

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Zika Virus Prompts Tata Motors To Rename New Car

Business

Zika Virus Prompts Tata Motors To Rename New Car

Zika Virus Prompts Tata Motors To Rename New Car

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  • <iframe src="https://www.npr.org/player/embed/465387408/465387409" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The new hatchback, which hasn't been launched yet, was named Zica. That was before the virus by the same name exploded as a public health emergency.

MARY LOUISE KELLY, HOST:

Good morning. I'm Mary Louise Kelly. The Indian carmaker Tata Motors is facing an awkward problem. They unveiled a new car last year, a curvaceous little hatchback named Zika. That was before the virus by the same name exploded as a public health emergency. The company was trying to come up with a name that sounded zippy. Now they're working on a new name. Zipcar of course is already taken. It's back to the drawing board. This is MORNING EDITION.

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