Effective Date April 5, 2016
NPR collects a visitor's geolocation data through the NPR Services for purposes of offering visitors relevant content, including content from nearby Member stations. Geolocation data consists of general location information based on latitude and longitude (if the visitor has enabled location services for an NPR application on the visitor's mobile device), or NPR may approximate a visitor's location based on the IP address of the visitor's computer or mobile device.
Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) via the web or mobile device, to NPR or to anyone else. The NPR Services are not directed at children under the age of 13 and NPR does not knowingly allow anyone under the age of 13 to provide any personally-identifying information to NPR. If you are under 13, please do not attempt to register for any NPR Services or provide any information about yourself.
Gathering of Information
NPR collects contact information, such as name, address, email address, and telephone number, that visitors voluntarily submit by, for example, registering for newsletters or an NPR account, signing on to the NPR Services through their social media account, creating a public profile for an NPR account, making a purchase in the NPR Shop, sharing a story, or submitting comments or materials to NPR.
- NPR collects credit card information provided by NPR Shop customers.
- NPR's web server creates access logs for visitors to the NPR Services, recording such information as IP address, date and time of visit, path taken, browser, list of files downloaded or viewed, and time spent listening to audio.
- NPR collects information from a visitor's mobile device or app, including unique device identifier, operating system, phone model, app version and/or automobile make (for certain connected car platforms).
- NPR collects information enabling it to recognize a visitor as the same visitor when the visitor accesses the NPR Services using different browsers or devices.
- In order to personalize the listening experience for visitors to personalized digital listening services offered through the NPR Services, such as the "NPR One" service, NPR collects information about each visitor's listening activity, including audio segments that a visitor listens to, audio segments that a visitor skips and shares, audio segments that a visitor marks as interesting, and listening times and frequency. NPR also collects information regarding whether a visitor has donated to Member stations through the NPR Services, or has requested information about or expressed interest in donating to Member stations. NPR may share this information with the Member stations localized to or associated with a visitor's account.
- NPR may collect information related to content preferences.
- NPR may collect a visitor's other personal information (such as age or gender) (a) that the visitor has chosen to associate with the visitor's social media account(s), or (b) in aggregated, non-identifying form through third-party vendors.
Use of Information
NPR uses the personally-identifying information it gathers (a) to provide requested products and services, (b) to identify visitors when NPR publishes material they submitted, and (c) for internal purposes and for marketing, fundraising, membership and communications purposes of NPR and NPR Member stations.
- NPR uses access logs, content preferences, information about visitor listening activity, cookies, web beacons, and third-party analytics data to analyze use of the NPR Services, offer interactive features, and personalize the NPR Services, such as by recalling visitor information so that the visitor does not have to re-enter it, offering local station content or other content that may be of interest to the visitor, and displaying more relevant sponsorship messages. NPR and the Member stations localized to or associated with a visitor's account also may use information about listening activity and content preferences for internal purposes and for marketing, fundraising, membership and communications purposes.
Sharing Information with Third Parties
- Any information a visitor submits, posts to or shares through the NPR Services will become available to the public.
- NPR may share aggregate information about use of the NPR Services that does not identify its visitors individually.
- NPR will release visitor information when required to do so by law or when it believes it is necessary to protect NPR, NPR employees, NPR Member stations, NPR Member station employees, visitors to the NPR Services, sponsors, service providers, the public, or others.
If you have questions, wish to correct, update or remove any of your personal information, or wish to opt out of future communications from NPR, please Contact Us.
Gathering of Information
NPR collects personally-identifying information from visitors whenever visitors provide it to NPR. NPR asks visitors to provide certain personally-identifying information as they interact with the NPR Services, for example: when they register for certain features or services (such as an NPR account, the "NPR One" service, Application Programming Interface (API) content access, and NPR email newsletters); when they create a public profile for their NPR account; when they email, send via SMS (Short Message Service) or text message, or otherwise share a story from the NPR Services; when they make a purchase from the NPR Shop; when they post, upload, transmit and/or otherwise submit ("Submit") a comment, message, story idea, essay, photo, image, or other text, content or material ("User Materials"); and when they register for an NPR tour or event or any online contest. NPR also may ask visitors to provide personally-identifying information in other limited circumstances specified at the time the information is gathered.
Any information that visitors Submit on or through NPR's social networking features, forums and discussions, as part of story or blog comments, or that visitors otherwise Submit to the NPR Services, may become public, including the full name and nickname that visitors provide when registering for an NPR account or creating a public profile.
NPR also may collect other personal information (such as age, gender or other demographic information) (a) that the visitor has chosen to associate with his or her own social media account(s), or (b) in aggregated, non-identifying form through third-party vendors that provide analytics services. This information may be stored on NPR's servers with other information previously received or collected from the visitor.
In order to personalize the listening experience for visitors to personalized digital listening services offered through the NPR Services, such as the "NPR One" service (collectively, "NPR Personalized Services"), when visitors use NPR Personalized Services, NPR collects information about the listening activity of each visitor, including audio segments that a visitor listens to, audio segments that a visitor skips and shares, audio segments that a visitor marks as interesting, and listening times and frequency. NPR also collects information regarding whether a visitor has donated to Member stations through the NPR Services, or has requested information about or expressed interest in donating to Member stations. Within NPR's mobile sites and applications and any features of these sites and applications ("NPR Mobile Services"), NPR collects a device's unique identifier, operating system, device model, app version, automobile make (for certain connected car platforms), and/or content preferences.
Visitors have the opportunity to select a "favorite" Member station by (a) entering a zip code, (b) authorizing NPR to use geolocation data regarding the visitor's current location, or (c) selecting from a list of Member stations. For certain of the NPR Services, including NPR Personalized Services, a Member station is automatically assigned to the visitor based on geolocation data or based on a previously-assigned "favorite" or associated Member station. Geolocation data consists of general location information based on latitude and longitude (if the visitor has enabled location services for an NPR application on the visitor's mobile device), or NPR may approximate a visitor's location based on the IP address of the visitor's computer or mobile device.
NPR uses a third-party vendor that collects unique device identifiers and any voice-activated action taken by visitors to NPR Mobile Services in response to or in connection with interactive audio sponsorship acknowledgments transmitted through the NPR Mobile Services. This third-party vendor may use this unique device identifier and usage information to deliver targeted sponsorship acknowledgments to the visitor within the NPR Mobile Services. Any unique device identifier and usage information collected by this third-party vendor will be processed and used by this third-party vendor solely to operate its interactive audio sponsorship acknowledgement services. NPR is not responsible for, and assumes no liability for, the privacy and information collection and use practices of this or any other third-party vendor. If you do not agree to the collection and use of this information by NPR's third-party vendor, please do not engage the interactive audio sponsorship acknowledgement features.
NPR uses Google's Universal Analytics service to collect information that enables NPR to recognize a visitor as the same user when the visitor accesses the NPR Services using different browsers or devices. See the "Opting Out of Cookies and Web Beacons" section below for more information about opting out of this collection of information by Google Analytics.
Like other web servers, the server used by NPR for the NPR Services automatically creates log files for each visitor who accesses the NPR Services. These "access logs" allow us to make our site more useful to our visitors. The access logs do NOT record a visitor's name, address, email address, credit card information, or other similar personally-identifying information. Rather, they contain some or all of the following information:
- The Internet Protocol address (IP address) of the machine which accessed the NPR Services.
- General location information (based on IP address or latitude and longitude).
- Device type and unique device identifier (for users of NPR Mobile Services) and other technical information about your device, system and application software.
- The date and time of the visit.
- The path taken through the NPR Services, including any "favorites" selected by the visitor, as well as patterns in the paths taken by visitors.
- Other content preferences,
- The browser and operating system being used.
- A list of files downloaded or viewed.
- The amount of time spent listening to/viewing media files.
- Any errors encountered.
NPR uses a service called Bitly to provide shortened uniform resource locators ("URLs" – the "addresses" of individual web pages) so our content can be shared more easily, particularly through social media services. Bitly collects information as our shortened URLs are shared and clicked on and makes some of that information available to us.
Cookies and Other Technologies
NPR also uses "cookies" to collect information. A cookie is a string of characters that can be written to a file on the visitor's hard drive when the visitor visits a website, application or service. Only the website, application or service that set the cookie can read it, and it can only be used as a record-keeping device to store visitor IDs and information that the site already has. It cannot be used to read other information from the visitor's hard drive.
NPR and its third-party vendors also may use web beacons, alone or in conjunction with cookies. A web beacon is an electronic image, also known as a single-pixel (1x1) or clear .gif., which can be used to recognize certain information on your computer, such as cookies, the time and date a page is viewed, or a description of where API content is placed. We may use web beacons on this site from time to time for these and other purposes.
Opting Out of Cookies and Web Beacons
If you wish to prevent certain or all cookies from being set to your hard drive or device, or to clear existing cookies from your browser's or device's cache, you may be able to disable them in your browser's or device's preferences, although your browser or device might then be unable to accommodate certain functionalities on the NPR Services. Visitors desiring to prevent data from being collected by Google Analytics, including user ID information collected through Google's Universal Analytics service, may use the opt-out browser add-on developed by Google for this purpose.
Visitors desiring to opt out of, or opt back into, Nielsen digital measurement research on browsers may do so at http://www.nielsen.com/digitalprivacy#choice. Opting out of the collection of information for Nielsen digital measurement research is cookie-based and will only affect the specific browser on which the opt out is applied. If you subsequently delete your browser cookies, you will need to opt out again.
In addition, if you wish to opt out of receiving personalized or "interest-based" sponsorship or other messages from our third-party vendors and other participating companies, please visit http://networkadvertising.org/choices. Please note that if you opt out, you will still receive other types of messages that are not personalized or interest-based. Opting out is cookie-based and will only affect the specific computer and browser on which the opt out is applied. If you subsequently delete your browser cookies, you will need to opt out again.
For more information about opting out of interest-based messages, visit www.aboutads.info/choices.
Use and Sharing of Information
NPR's use of personally-identifying information includes the following: managing and administering the NPR Services; responding to visitor messages; providing personalized content; listing name and location (city, state and/or country) information provided by visitors when broadcasting or publishing User Materials; fulfillment of NPR Shop orders; offering access to NPR tours and events; contest management; editorial purposes such as contacting visitors for an online survey; use by NPR's third-party vendors to operate interactive audio sponsorship acknowledgment services on the NPR Mobile Services; sending NPR email newsletters and other communications, including marketing, fundraising, membership and other communications, from NPR or NPR Member stations to visitors; other internal purposes and marketing, fundraising, membership and communications purposes of NPR and NPR Member stations; and other purposes specified at the time the information is gathered. Any geolocation data and other location information collected through NPR Services is used to offer relevant content, including content from nearby Member stations to the visitor.
In addition, if you send User Materials to NPR through the NPR Services, we may print the User Materials, or an excerpt from the User Materials, on the NPR Services, read them on air, or otherwise publish them in any other medium, together with your name and location (city, state and/or country) if you provide that information to us. NPR may contact visitors regarding their submissions in certain circumstances.
If you do not want your personally-identifying information to be collected or used for any of these purposes, please do not provide it (although if you do not provide it, you may not be able to use or participate in certain features of the NPR Services). You can also "opt out" according to the process described below in the section titled "Corrections to Registrations; Opting Out of Communications."
NPR, with the assistance from time to time of its third-party service vendors, uses non-identifying information (in aggregated and non-aggregated form), including non-identifying aggregate data regarding age, gender and/or visitor interests, to analyze use of and better design the NPR Services. For example, NPR may use information to recognize a visitor as the same user when the visitor accesses the NPR Services using different browsers or devices. NPR may share information with third parties in aggregate, non-identifying form as appropriate. For example, we may tell a third party that a certain number or category of visitors accessed a particular audio stream on the NPR Services. We may share non-identifying aggregate information with third-party services that combine NPR's information with aggregate information from other sources to provide ratings and ranking data or other services of value to NPR. We may share non-identifying information, in aggregated or non-aggregated form, with third-party vendors to help NPR analyze and improve the NPR Services. However, we will not disclose any information that could be used to identify our visitors.
NPR also may share information obtained from devices that visitors use to access the NPR Services with certain of its third-party vendors, including its third-party interactive audio sponsorship acknowledgment service provider, for a variety of purposes, including tracking sponsorship acknowledgment credit frequency and voice-activated actions taken in response to interactive audio sponsorship acknowledgments.
NPR has in place what we believe to be appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Credit card information provided to the NPR Shop is protected by 128-bit encryption and Secure Sockets Layer (SSL) security features, which scramble your personal information so that only your browser and the NPR Shop's server can decipher it. However, no Internet, email or mobile transmission is ever fully secure or error free. Because most email and mobile transmissions are not encrypted, you should take special care in deciding what information you send to us via email, SMS or text message, or other mobile transmission.
Under 13: Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) via the web or their mobile device, to NPR or to anyone else. The NPR Services are not directed at children under the age of 13 and NPR does not knowingly allow anyone under the age of 13 to provide any personally-identifying information to NPR. If you are under 13 years of age, please do not send any information about yourself, including your name, address or email address. If we discover that we have collected any personally-identifying information from a child under the age of 13, we will remove that information from our database as soon as possible.
13-18: You must be at least 18 years old in order to Submit any User Materials on or through the NPR Services, register for the NPR Services, create a public profile, participate in any online contests, or place an order on the NPR Shop. Visitors between the ages of 13 and 18 must obtain permission from their parents or guardians before registering for email newsletters or otherwise sending any personally-identifying information.
Corrections to Registrations; Opting Out of Communications
Please Contact Us to (a) correct or update any registration information that you have provided to NPR, (b) opt-out of future communications from NPR, or (c) request NPR to cancel your NPR account, NPR newsletter registration and other NPR registrations.
Links to other Sites and Services
The NPR Services include a tool that allows you to sign in or share content using information from your account with a third-party service, such as Facebook, Twitter, Google+, or Disqus. Please be aware that those third-party services are unrelated to NPR, and that your use of the third-party services is subject to the terms and policies of those services.
International User Notice
For international users, please note that it may be necessary to transfer your information internationally and, in particular, your information may be transferred to and processed in the United States. For residents of the European Union: the data protection and other laws of other countries outside of the European Union may not be as comprehensive as those of the European Union. Please be assured that we take steps to ensure that your privacy is protected as described in this policy. By using the NPR Services, you agree to have your information transferred to and used in the United States as set forth in this policy.