Public Radio Heavyweights Demonstrate Why Listening is Believing
April 27, 2015; Washington, DC – NPR, WBEZ and WNYC, the major public radio players in the podcast space, will showcase the reach and influence of their podcasts at the industry's first-ever podcast upfront this week in New York City. This unique opportunity for brands and agencies to learn about one of the fastest-growing platforms for audio will be held on Wednesday, April 29th from 5 to 7pm at (Le) Poisson Rouge in New York City.
This podcast upfront will bring together the storytellers and producers responsible for six of the top 10 most downloaded podcasts in 2014, including Serial, This American Life, Radiolab, Freakonomics Radio, Invisibilia, and Wait Wait...Don't Tell Me. Glynn Washington, from Snap Judgment, and Radiolab's Jad Abumrad will host the event and will share the stage with This American Life creator Ira Glass, Serial executive producer Julie Snyder, and TED Radio Hour's Guy Raz; there will be a musical performance by Lord Huron.
Highlights of newly commissioned research by Edison Research on the preferences and behaviors of the public radio podcast audience will also be revealed.
Podcast listening exploded during the last year and podcast sponsorship has become a new and uncluttered platform for brands to reach the desirable millennial audience.
"Public radio is in a unique position to deliver podcast audiences to sponsors," said Tom Webster, vice president, strategy and marketing at Edison Research. "Our new research shows that amongst all monthly podcast listeners, 62% have listened to at least one public radio podcast in the last month. In addition, 46% of 25-44 year-old public radio podcast listeners consider public radio podcasts to be essential listening."
The event is invitation-only.
NPR connects to audiences on the air, online, and in person. More than 26 million radio listeners tune in to NPR each week and more than 30 million unique visitors access NPR.org each month making NPR one of the most trusted sources of news and insights on life and the arts. NPR shares compelling stories, audio and photos with millions of social media users on Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat; NPR News and NPR One apps, online streaming, podcasts, iTunes radio and connected car dashboards help meet audiences where they are. NPR's live events bring to the stage two-way conversations between NPR hosts and the audience in collaboration with the public radio Member Station community. This robust access to public service journalism makes NPR an indispensable resource in the media landscape.
From its state-of-the-art studios in New York City, WNYC is reshaping audio for a new generation of listeners with groundbreaking, innovative radio programs and podcasts including Radiolab, Freakonomics Radio, On the Media, Here's the Thing with Alec Baldwin, Death, Sex & Money and New Tech City among others. With an urban vibrancy and a global perspective, WNYC is America's most listened-to public radio station and the home to an award-winning newsroom of 65 journalists.
Chicago Public Media creates award-winning content for people curious about the issues and ideas that affect our community, our nation, and our world. Chicago Public Media produces programs such as This American Life, Serial, Wait, Wait...Don't Tell Me! (a co-production with NPR), Sound Opinions, The Morning Shift, The Afternoon Shift, and Worldview. In addition to WBEZ 91.5 FM, Chicago Public Media also operates Vocalo 91.1 FM, a next generation service that seeks to expand the reach of public media. For more information, visit www.WBEZ.org.
NPR Media Relations: Isabel Lara
Email: mediarelations (at) npr.org
WNYC Media Relations: Jennifer Houlihan Roussel
Email: jhoulihan (at) wnyc.org
WBEZ Media Relations: Wendy Turner
Email: wturner (at) wbez.org