our mission, vision, and goals
NPR's Mission
The mission of NPR is to work in partnership with member stations to create a more informed public - one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
To accomplish our mission, we produce, acquire, and distribute programming that meets the highest standards of public service in journalism and cultural expression; we represent our members in matters of their mutual interest; and we provide satellite interconnection for the entire public radio system.
NPR's Vision
This vision statement describes our aspirations for NPR's future.
NPR, with its network of independent member stations, is America's pre-eminent news institution.
We strive to inform our democracy and culture by bringing important stories, insight and delight to audiences everywhere.
NPR innovates and leads; we discover and develop new talent and ideas.
We seek out new audiences and search for ways to be more essential, using every available platform of communication - across the nation and around the world.
NPR's Goals
These high-level goals direct the efforts of NPR management and staff.
Make NPR the most relevant, trusted and consumed news source in the U.S.
Expand the reach and relevance of NPR and member stations to current and new audiences.
Unlock the potential of the national and local public media system.
Reflect best practices, whatever the activity or field.
Adapt our business model to sustain the present and secure the future.
