Story Pitching
Laura Bertran, Supervising Editor, Arts Unit
Laura Bertran came to work at NPR in 1982 for the division called Cultural Programs. During her time at NPR she’s worked in nearly every “behind the mic” position, including Broadcast Director, Line Producer, and Editor. Currently, she’s the Supervising Editor for the Arts Unit helping to guide the networks coverage of the arts, entertainment, media, and digital culture. In this session with NPR’s interns, she explains that a successful story pitch is one that grabs listener’s attention and makes them want to hear more. It’s important to know why it would interest NPR’s audience and how to tell the story.
More Next Gen information on pitching stories





