|For immediate release
May 26, 2000
NPR Online and Fresh Air with Terry Gross Announce Web Alliance Award-Winning NPR Team to Take Over Interactive Production of FreshAir.com
Washington, DC -- National Public Radio® (NPR®) and NPR member station WHYY-FM in Philadelphia have announced a strategic online alliance for the award-winning program, Fresh Air® with Terry Gross. NPR OnlineSM will redesign, build and maintain the Web site, accessible at http://www.freshair.com , http://www.whyy.org, and through the NPR site at http://www.npr.org. The new site will be available on numerous member station Web sites in the future.
Broadcast on 331 NPR member stations across the country and throughout Europe on World Radio Network, Fresh Air with Terry Gross has maintained a Web site since 1998. The site's rich audio archives will be combined with new, interactive features to provide a unique, multimedia experience for the program's Web users.
The Fresh Air with Terry Gross Web site brings to the online environment the same great interviews with popular cultural and entertainment figures that public radio listeners hear on air. The new site will also include additional interactive elements. "One of the features we will create for the site is 'Choose Your Favorite Program'," said MJ Bear, Vice President, NPR Online. "Users will be able to vote on their favorite Fresh Air with Terry Gross show while seeing in real-time which editions of the program are being streamed by other listeners."
Special Web pages for NPR stations that carry Fresh Air with Terry Gross will also be available. Included in that content will be a new, automatically updating feature that will list the next day's guests.
"This alliance makes sense - NPR distributes the program on-air and now they'll be doing it on the Web," said WHYY Director for New Ventures Robyn Goldman. "We are excited about the possibility of integrating our programming and audience with the rest of the NPR Online offerings."
NPR Online expects to re-launch the Fresh Air with Terry Gross site this summer.
Fresh Air with Terry Gross is one of public radio's most enduring success stories. The weekday magazine of contemporary arts and issues, produced by WHYY-FM in Philadelphia, continues to grow in popularity after more than 13 years as a national program. The one-hour program features Terry Gross' in-depth interviews with prominent cultural and entertainment figures, as well as distinguished experts on current affairs and news.
In recent years, NPR has expanded its reach onto the Internet with NPR Online at www.npr.org. NPR Online brings hourly newscasts, news features, commentaries and live events to Internet users through original online reports, audio streaming and other multimedia elements. The Web site attracts 350,000 visits and more than a million page views per week.
Renowned for its journalistic excellence and standard-setting news, information, and cultural programming, NPR reaches a growing audience of nearly 15 million Americans each week via more than 644 public radio stations. NPR also distributes programming to listeners in Europe, Asia, Australia and Africa via NPR WorldwideSM, to military installations overseas via American Forces Network and throughout Japan via cable.