For immediate release
September 18, 2000
Siriol Evans, NPR

NPR Names Celeste James as Vice President for Communications

Washington, DC - NPR® has named Celeste James to be Vice President for Communications, succeeding Cheryle Robinson. The announcement was made by NPR's Executive Vice President Ken Stern.

James joined NPR as Director of Communications and Brand Management in February 2000. "During her time in NPR Communications, Celeste has aggressively pursued plans for raising national awareness of NPR's brand, personalities, and programming," said Stern. "Her commitment to NPR combined with her solid media experience makes her a strong addition to NPR's senior management."

As Vice President for Communications, and a member of NPR's strategic management team, James will lead and oversee all of NPR's communications and brand management initiatives, targeted to internal and external audiences and NPR's member stations. She and her department will provide support and communications counsel throughout NPR as the company works to extend audience reach and increase its visibility as a leading provider of news, information and cultural programming worldwide.

James brings almost 15 years of media relations and communications experience to NPR. Prior to joining NPR, she was with U.S. News & World Report in Washington, D.C., directing and managing the national magazine's efforts to build and strengthen its market position and profile among the general public. Her other national media experience includes six years with USA TODAY, working in marketing, public affairs and editorial research positions.

She is a member of the International Association of Business Communicators, where she formerly served as an officer with the Washington chapter; National Association Of Black Journalists; the Capital Press Club; and Promotion and Marketing Executives International (PROMAX).

James is a 1983 graduate of Cleveland State University.

Renowned for its journalistic excellence and standard-setting news, information and cultural programming, NPR serves a growing audience of nearly 15 million Americans each week via more than 644 public radio stations. NPR also distributes programming to listeners in Europe, Asia, Australia and Africa via NPR Worldwidesm, to military installations overseas via American Forces Network, and throughout Japan via cable. cable.