|For immediate release
December 4, 2000
|Siriol Evans, NPR
NPR Worldwide Expands its Reach and Visibility
with Live, Shortwave Transmissions
and an International Ad Campaign
Washington, DC -- NPR Worldwidesm, which transmits signature NPR® programs to overseas audiences via FM radio rebroadcast, cable and satellite, has further extended its global reach and visibility with new, shortwave transmissions and an international ad campaign. The shortwave broadcasts deliver award-winning programs such as Morning Edition® with Bob Edwards and All Things Considered® from NPR News live, to the most remote corners of the globe. In addition, a year-long series of print ads in the International Herald Tribune will highlight NPR Worldwide's growing European presence.
The shortwave broadcasts bring NPR Worldwide to listeners who cannot access NPR programs via FM rebroadcasts, cable or satellite, such as yachtsmen on the open sea, pilots, and outdoor adventurers in remote areas. Listeners with single side band shortwave receivers can pick up NPR Worldwide via the Armed Forces Radio and Television Service's global broadcasts. Car Talk®, Weekend Edition Saturday®, Weekend Edition Sunday® and Weekend All Things Considered® are included on shortwave. For a shortwave programming schedule and tune-in information, visit www.npr.org/worldwide/shortwave.html or call 1-(202)-513-2026.
NPR Worldwide's print ad campaign will run in the International Herald Tribune's Atlantic edition (serving Europe and North America) once a week through December 2001. With headlines such as Car Talk on the Autobahn and Wertheimer in Warsaw, the series showcases NPR Worldwide's recent expansion in the European market.
NPR Worldwide, which launched in 1998, reaches American expatriates and other listeners in major European cities such as Brussels, Berlin, Frankfurt, Munich, Geneva, Stockholm, Dublin and Helsinki via FM radio rebroadcast, cable and satellite. In September 2000, NPR Worldwide expanded into Madrid on a new FM station called Radio Interamericana, which offers a range of English-language news, business, sports and entertainment content 24-hours-a-day. In March 2000, NPR Worldwide secured permission from the Conseil Supérieur de l'Audiovisuel (CSA), France's regulatory agency for radio and television broadcasting, to distribute its programming via cable throughout France. While NPR Worldwide is already available via satellite in France, the CSA's approval opens the door for significant audience growth in Paris. NPR Worldwide is currently available in 25 million satellite households in Europe.
NPR Worldwide is also available via cable and FM radio rebroadcast in Japan, Australia, and parts of the Middle East. The overseas service reaches 7 million cable households worldwide. Specific tune-in information is available at www.npr.org/worldwide.
Renowned for its journalistic excellence and standard-setting news, information and cultural programming, NPR serves a growing audience of nearly 15 million Americans each week via more than 644 public radio stations. NPR Onlinesm at www.npr.org brings hourly newscasts, news features, commentaries and live events to Internet users through original online reports, audio streaming and other multimedia elements.