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For immediate release
May 12, 2003
Contact:
Laura Gross
202-513-2304
lgross@npr.org
Slate Magazine: Kelly Fredrick
703-548-5553 x208
kelly@periscopecommunications.com

NPR and Slate Magazine to Produce Weekday Radio Program Day to Day Premieres in July 2003

WASHINGTON-NPR News and Slate Magazine have announced an historic collaboration to co-produce a new, one-hour weekday radio newsmagazine, Day to Day, targeted for midday broadcast on NPR stations. The program will showcase newsworthy topics with a smart, savvy and spontaneous approach, and feature a diverse family of contributors from both NPR News and Slate. Veteran NPR correspondent Alex Chadwick will host Day to Day, which will originate from NPR West in Los Angeles, and debut on public radio stations around the country in July 2003.

Day to Day will combine the unparalleled journalistic excellence of NPR News with Slate's award-winning journalism, offering new ways to examine issues, explain events, and comprehend the world. Day to Day will feature personal stories, ideas, beliefs and behaviors to frame interesting and out of the ordinary topics. Slate's writers and editors will contribute to the program including Founding Editor, Michael Kinsley, Editor-in-Chief, Jacob Weisberg and Chief Political Correspondent William Saletan.

NPR News and Slate Magazine will collaborate to bring Day to Day to the radio and the Web. A full-time editor from Slate will join the show's production staff, and each show will feature contributions from Slate reporters. NPR and Slate will also co-produce online features for the program and cross-promote their Web sites, slate.com and npr.org, with content links.

Day to Day is the first program collaboration NPR has initiated with a commercial media outlet in its 33-year history. NPR has a long history of successful relationships with for-profit entities. New York Times and Washington Post reporters regularly appear on NPR shows. NPR distributes online and satellite content through partnerships with such companies as Yahoo, AOL, Sirius Satellite and MSN. NPR has content relationships with The Motley Fool and technical relationships with for-profits such as Harris Corporation and Kenwood USA Corporation. Each relationship is judged based upon the values that our partners bring to the table and how the joint venture will serve our mission and our audience.

"Day to Day is going to join the voice and written word in a very powerful way," said Ken Stern, NPR's executive vice president. "Slate's role as the journal of choice among smart, savvy readers, combined with NPR's demonstrated power to attract and inspire the most curious, thoughtful and creative among us will combine to make this new show a media standout. NPR will also obtain additional value from this relationship through Slate's commitment to promote NPR and Day To Day through its award-winning website and through the widely used MSN Network."

"Slate looks forward to this new venture. NPR's loyal audience and nationwide reach coupled with Slate's innovative delivery of news and information is the perfect marriage of radio and the Internet," said Cyrus Krohn, Slate's Publisher. "NPR and Slate both strive to produce the highest quality content. Our respective mediums will compliment each other nicely as we proceed.

Day to Day will become the second daily program to originate from NPR West since the new studios opened in Los Angeles in November 2002. NPR West is also the home of The Tavis Smiley Show, a weekday news and opinion program produced and distributed by NPR. NPR produces more than 280 hours of programming a week, including Morning Edition and All Things Considered, the second and third most listened-to programs in all radio.

The Corporation for Public Broadcasting will provide $1.8 million to help develop and launch Day to Day.


About Slate

Slate Magazine is the No. 1 online magazine founded by Michael Kinsley and published by Microsoft. Slate averages over 6 million unique readers per month and provides readers with an informed perspective on news, politics, and culture and is a member of the MSN™ network of Internet services from Microsoft, which helps people to better organize the Web around what is important to them. Slate is the 2003 recipient of the American Society of Magazine Editors, General Excellence Online award.

About NPR

NPR is renowned for journalistic excellence and standard-setting news and entertainment programming. A privately supported, non-profit, membership organization, NPR serves a growing audience of nearly 21 million Americans each week via more than 730 public radio stations. International partners in cable, satellite and short-wave services make NPR programming accessible anywhere in the world. With original online content and audio streaming, npr.org offers hourly newscasts, special features and seven years of archived audio and information. NPR's several hundred awards include a 2000 National Medal of Arts.