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For immediate release
Feb. 24, 2005
Contact:
NPR, Chad Campbell: 202.513.2304

Andi Sporkin Joins NPR as Vice President, Communications

WASHINGTON - Andi Sporkin, a longtime communications executive in the broadcasting industry, has been named Vice President, Communications, NPR, it was announced today by Ken Stern, Executive Vice President, NPR.

Sporkin will direct all strategic communications and brand management for the country's premier producer and distributor of noncommercial news, talk and entertainment programming. Among her responsibilities will be media relations, communications support for the organization's public radio member stations, national promotions, corporate graphic design, and publications. She will be based at NPR headquarters in Washington, D.C., effective April 18, and can be contacted at asporkin@npr.org.

"Through active growth in every area of our organization - including more programming choices, expanded news resources and reach into emerging technology - we're redefining the image and role of NPR, and public radio, in American life," said Stern. "Andi's proven experience in building awareness of media organizations and their efforts, as well as translating these opportunities for audiences and affiliate partners, will be valuable as we continue this progress."

Sporkin brings more than 20 years' experience in communications leadership positions at such companies as CBS, Fox, Disney and Sony, with extensive background in strategic planning; media relations for companies, news organizations, programming and multi-platform content; affiliate communications support, and community relations. During a 13-year career at CBS, she held numerous executive positions, beginning as Director, Media Relations at its owned stations in Philadelphia, Los Angeles and Chicago. In 1996, she was named Vice President, Communications, CBS Enterprises, launching a department for the new worldwide business division and its seven independent operating units, including program distribution companies Eyemark Entertainment and CBS Broadcast International. Following CBS Enterprises' merger with leading distributor King World, she was promoted to Senior Vice President and appointed to combine the communications departments and operations.

From 2000-2002, Sporkin was Senior Vice President, Communications and Talent Relations for Sony's program distribution division Columbia TriStar Television Distribution. She has also served as Director, Publicity for The Walt Disney Company's Buena Vista Television distribution division and Vice President, Publicity, for both FOX Television Stations Division and the FOX broadcast network. Sporkin began her career as a writer for Philadelphia Magazine and was general assignment reporter, then television columnist, for the daily Philadelphia Journal. Most recently, she has been strategic communications and marketing consultant to a wide-ranging media, cable and public affairs client base, including Reality Central cable network, Eurocinema video-on-demand channel, Adelphia Communications and the Southern California Water Replenishment District.

Sporkin graduated from the University of Pennsylvania with a B.A. in Liberal Arts.


About NPR
Since its launch in 1970, NPR has evolved into a leading media company, primary news provider and dominant force in American life. In partnership with 760 public radio stations, it attracts more than 22 million listeners to the 120 hours of programming it produces and distributes weekly. According to published reports, the flagship news magazines, Morning Edition and All Things Considered, are #2 and #4 overall among all national radio programming; Morning Edition is also the most-listened-to national morning drive program. NPR maintains news bureaus and correspondents in more than 36 cities worldwide and, in 2002, opened NPR West, a news and programming production facility in Los Angeles. A privately-supported, non-profit membership organization, NPR also provides satellite, cable and short-wave services around the world. Its www.npr.org site features extensive original online content, hourly newscasts, audio streaming and comprehensive NPR archives.