For immediate release
October 18, 2006
Contact:
Emily Lenzner, NPR
 | 

NPR RATINGS REMAIN STRONG DESPITE GENERAL RADIO DECLINES

IN JUST-RELEASED ARBITRONS, “DAY TO DAY” AND “WAIT WAIT… DON’T TELL ME!” HIT AUDIENCE HIGHS



Washington, DC; October 18, 2006 – According to Arbitron ratings for Spring 2006, NPR’s overall national audience is holding steady with an increase of one percent versus Spring 2005*. NPR’s stable performance is notable given declines in commercial news-talk radio and other media, including television and print, over the same time period – in particular, commercial news-talk radio is down two percent from Spring 2005. As compared to the last two years (Spring 2004-Spring 2006), NPR programming has increased two percent in cume while commercial news-talk radio has decreased six percent.

For Spring 2006, 25.5 million people listened to any NPR program or newscast during an average week, an increase of one percent compared to the same period in 2005.

Additionally, during an average week, 29.8 million listeners tuned into public radio stations that carry NPR programming, an increase of one percent versus Spring 2005 (29.4 million).

Day to Day, NPR’s midday news magazine and Wait Wait… Don’t Tell Me! the weekly comedy news quiz, achieved record audience highs in Spring 2006 – both programs have also increased in audience for each ratings period since their premieres. Ratings for Day to Day, which launched in 2003, grew seven percent, reporting 1.67 million cume listeners. Wait Wait… Don’t Tell Me! reports 2.03 million cume listeners, an increase of 13 percent versus Spring 2005.

Audiences for NPR’s cornerstone newsmagazines, Morning Edition and All Things Considered, held steady compared to the same time period a year ago. Morning Edition, which remains the country’s most listened to morning news program, posted 12.8 million cume listeners, and All Things Considered’s cume audience is 10.9 million.

Official National NPR Program Audience Estimates for Spring 2006

Total Stations / %Change AQH / % Change Cume /%Change
NPR Stations 857 / +3% 1.6 mm / 0% 29.8 mm / +1%
NPR Prog/Newscasts 849 / +4% N/A 25.5 mm / +1%
NPR Program Spring ‘06 Cume Spring ’05 Cume % Change
Morning Edition 12,793,200 12,715,800 +1%
ATC 10,929,800 10,960,700 0%
Day to Day 1,674,500 1,568,900 +7%
Wait, Wait… 2,026,900 1,798,300 +13%


*Source: ACT 1 based on Arbitron Nationwide, Spring 2006