Month 15, 2007
Contact:
Emily Lenzner, NPR
 | 

NPR RATINGS HIT NEW HIGH: 26.5 MILLION WEEKLY LISTENERS

JUST-RELEASED RATINGS INCLUDE CONTINUED GROWTH
AND RECORD AUDIENCES
FOR MIDDAY NEWS MAGAZINE “DAY TO DAY”
AND NEWS QUIZ SHOW “WAIT WAIT… DON’T TELL ME!”



March 15, 2007; Washington, DC – NPR programming, whose audience has on average grown by more than one million listeners a year since 2000, has hit a new audience high of 26.5 million, according to the just-released Arbitron ratings for Fall 2006.* This new figure represents a +4 percent increase vs Spring 2006, the last ratings period, and +2 percent increase vs Fall 2005.

Additionally, listenership has increased for public radio stations overall around the country. For Fall 2006, 30.9 million weekly listeners tuned into NPR Member stations – which independently schedule their own local programming as well as shows from NPR and other public radio producers. This is a +2 percent increase vs a year ago, Fall 2005, and +4 percent increase vs Spring 2006. The stations’ performance is particularly notable in light of general declines in audience for commercial radio, television news and newspapers. In particular, over the past three years, commercial news/talk radio has dropped -7 percent while listening to public radio news-talk stations has risen +3 percent.

Two NPR programs also hit new audience highs in Fall 2006; both have also shown growth every ratings period since their premieres. Day to Day, the daily midday news magazine launched in 2003 which now airs on 181 stations, grew +11 percent vs Fall 2005, with 1.82 million weekly listeners now. Wait Wait…Don’t Tell Me! the weekly comedy news quiz show, grew +16 percent vs Fall 2005 and +15 percent vs Spring 2006, with 2.3 million weekly listeners now. The show has increased in audience in each consecutive ratings period since its start in 1998.

Among other programming highlights:

Morning Edition, which remains the most listened to morning program on radio, posted 13.2 million listeners weekly, growing +1 percent vs Fall 2005 and +3 percent vs last Spring.

All Things Considered, with 11.5 million weekly listeners, increased +5 percent vs Spring 2006 and was equal to its Fall 2005 rating

Day to Day has grown +59 percent in audience since Fall 2003, its first ratings period. During the same period, Wait Wait…Don’t Tell Me! has grown +48 percent in audience.

*Source: ACT 1 based on Arbitron Nationwide, Fall 2006, Total US, Persons 12+
September 21 – December 13, 2006.