August 26, 2008
Contact:
Danielle Deabler, NPR


   

NPR RAISES THE BAR IN POP CULTURE BLOGOSPHERE
BRINGING DIVERSE AUDIENCES ENTERTAINING NEWS THEY CAN USE

NEW BLOG, MONKEY SEE, ASPIRES TO BE
“A FRIEND TO THE GEEK AND A TRANSLATOR FOR THE CONFUSED”




August 26, 2008; Washington, D.C. – Today, NPR delves into the pop culture blogosphere with the launch of Monkey See – a fresh and take on pop culture and entertainment that examines trends in television, movies, digital culture, books and music. Monkey See is NPR’s first daily blog devoted entirely to pop culture, and is written and edited by entertainment writer Linda Holmes. Visit the blog at: www.NPR.org/monkeysee

“Monkey See is designed partly to point the NPR audience to interesting popular subjects they might otherwise have missed, and partly to explain the world of pop culture and entertainment to our non-tabloid readers,” said Joe Matazzoni, NPR Senior Supervising Producer, Digital Media.

Holmes brings a refreshing voice to the pop culture blogosphere – one that will intrigue audiences with varying levels of pop knowledge. This week on Monkey See, Holmes weighs in on topics ranging from her favorite election movies to the over-stating of American Idol's ratings dominance. “A lot of sites are either intimidating to people who don't feel like they know enough about pop culture, or the posts don't have enough meat for enthusiasts. I hope to be able to find a balance there,” said Holmes.

When asked about the blog’s quirky name, Holmes explains her theory about monkeys, anthropology and pop culture: "Monkeys lie at exactly the intersection of anthropology and comedy. You can study them to learn about human behavior, or you can dress them up in funny outfits and have them deliver telegrams. That spot — the intersection of high and low — is the territory this blog stakes out.”

Holmes began her professional life as an attorney, before her affection for writing, pop culture and the online universe eclipsed her legal ambitions. She shoved her law degree in the back of the closet ten years ago, gave its living-room space to DVD sets of The Wire and never looked back. Holmes will post daily on Monkey See.

Also new to NPR.org is the WWRD (What Would Rob Do) blog, which examines life’s most trying dilemmas that are seemingly trivial, but intensely puzzling. Blogger Rob Sachs finds humor in everyday situations – like witnessing something gross or adjusting to life as a new parent – and provides suggestions on how to navigate through them. Sachs, whose day job is directing NPR’s Tell Me More with Michel Martin, blogs three times per week and produces an accompanying podcast that streams directly from the WWRD blog every other Friday. WWRD can be found at www.NPR.org/WWRD

Monkey See and WWRD join a growing list of NPR blogs such as the Election 2008 blog Vox Politics; All Songs Considered, written by the producers of the popular NPR Music show; a variety of NPR program blogs; and the intensely personal My Cancer blog.