September 24, 2008
Contact:
Anna Christopher, NPR


   

NPR NEWS POLL OF VOTERS IN 14 BATTLEGROUND STATES
HAS MCCAIN WITH SLIGHT LEAD OVER OBAMA

POLL MEASURES VOTERS’ SHIFTING PARTY IDENTIFICATION,
COFFEE AND SHOPPING PREFERENCES




September 24, 2008; Washington, D.C. – An NPR poll of likely voters in 14 battleground states has Senator John McCain with a narrow lead over Senator Barack Obama, a reversal of polling by NPR in the same states last month. The bipartisan poll puts McCain with 46 percent of votes and Obama with 44 percent; third party candidates Ralph Nader and Bob Barr received 3 percent and 1 percent of votes, respectively. An NPR poll of likely voters in the same states conducted in August had Obama leading McCain, 47 to 44 percent.

NPR’s Mara Liasson is reporting on the poll results today on Morning Edition; additional information and highlights are at: www.NPR.org/election

In addition to presidential preference, the NPR poll showed a shift in party identification. In NPR’s August poll, more voters identified themselves as Democrats by a 7 point margin. Now, the Democratic advantage on party identification has dropped to 2 points. The poll also revealed some cultural splits: Walmart shoppers favor McCain, 58 percent to Obama’s 33 percent.

The NPR poll was conducted on September 18 and 20 by a bipartisan team of pollsters in 14 contested states: Colorado, Florida, Iowa, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin. All excerpts from the poll must be credited to NPR News. Television usage must include on-screen credit with NPR logo.

The poll is the fourth commissioned by NPR this election, and is part of NPR’s extensive multimedia coverage of “Election 2008” on-air and online. Beginning Friday, NPR will live broadcast and webcast the three Presidential debates and the Vice Presidential debate, and produce one-hour listening parties following each debate – live, call-in specials with audiences in four different cities. At NPR.org, there is a growing repository of original journalism, blogs, special series and reports about Election 2008, including the NPR-The NewsHour Interactive Map and the Secret Money Project, an initiative to track the hidden cash in this election. All NPR News election coverage is aggregated at: www.NPR.org/election