July 27, 2009
Danielle Deabler, NPR
BRINGING AWARD-WINNING NEWS, PROGRAMS AND STATIONS
CLOSER TO ONLINE AND MOBILE AUDIENCES
July 27, 2009; Washington, D.C. – Today, NPR announced two major steps in the expansion of its digital services -- the relaunch of its Web site today at www.NPR.org, which makes it easier to combine listening and reading, follow breaking news, comment on NPR’s work and share it and find programming from NPR Member stations -- and the development of new NPR News mobile applications for smart phones.
The relaunched Web site – now live at www.NPR.org – is organized to highlight News, Arts & Life and Music, reflecting both NPR's reporting strengths and the interests of the audience. The redesigned home page makes it easy to follow the news throughout the day, with the top stories updated regularly and featured prominently, and up-to-the-minute discussions of the day's news easily accessible at NPR’s news blog "The Two-Way." The site also offers a new search tool powered by Google that allows users to find their favorite program or topic faster. A video hosted by NPR's Weekend Edition Saturday host Scott Simon demonstrates the features of the new site.
The site allows for enhanced visual storytelling, offering more photos, images and graphics, and better integration of text and audio content. Audio options are presented more prominently throughout the site and allow fans to organize the various ways to listen to NPR -- through their favorite NPR station, live stream or via podcast. Visitors can localize their homepage to receive a mix of local and national news feeds, streams and podcasts in a convenient location near the top of each page. With the relaunch of the site, NPR has also elected to drop fees for transcripts; the public can now access free transcripts dating back to May 2005 on most programs and news stories.
"We're making it easier for the public to find our stations, listen to NPR programs, and follow the news throughout the day," said Vivian Schiller, NPR's President and CEO. "With many traditional news outlets declining, listeners are depending more on NPR and our member stations to meet their information needs on every platform. The new NPR.org and our strong push into mobile applications will take public radio to the next level of audience service."
The mobile apps being developed will rely on NPR's open application programming interface (Open API) that launched in July 2008. The API allows users, developers and NPR stations full access to NPR’s current and archived content to create new ways to integrate and share NPR news and programs.
NPR Member station WBUR also relaunched its Web site today using NPR’s API. Sam Fleming, WBUR’s managing director of news and programming, noted, "I am so excited about the API system...our site is only possible because of NPR."
More NPR announcements will be made in the upcoming weeks and months as each application becomes available to the public.
NPR is an award-winning, multimedia news organization and an influential force in American life. In collaboration with more than 880 independent public radio stations nationwide, NPR strives to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. With more than 90 podcasts, NPR is the most successful podcaster among American media companies. Its 24/7 NPR Worldwide program stream reaches listeners in more than 100 countries. NPR Music, in partnership with leading music stations, is a free music discovery web site that offers live performances, studio sessions, first listens to new albums, blogs and features spanning all music genres. Since its launch in 1970, NPR has become a leader in representation and technology development in the public media community, assuring that the unique mission of nonprofit public media is preserved and grows.