September 17, 2009
Contact:
Danielle Deabler, NPR


   

NPR ROLLS OUT FIRST EVER, ALL DIGITAL
B2B ADVERTISING CAMPAIGN

September 17, 2009, Washington, DC; This week NPR kicked off its first B2B brand advertising campaign -- spotlighting the media organization's continued success in radio and a series of recent digital breakthroughs that give sponsors new ways to reach the growing NPR audience. The digital ad campaign targets media buyers and planners, as well as client-side marketing teams, who may not be aware of NPR's strong platforms for sponsorship. The creative for the campaign is simple and strong, showing single, standout statistics in a bold red and black design.

"We want to shed light on NPR's unique ability to reach significant numbers of savvy, influential listeners, thanks to an expansive network of NPR programs, stations and platforms, and a growing number of options for the public to access NPR news and program streams," said Vivian Schiller, NPR President and CEO. "Advertisers may be surprised to know that our on-air programming alone reaches more people than the top fifty newspapers combined. Our mobile audience is growing exponentially -- we've seen one million downloads of the NPR News App since its release a month ago -- and we remain the number one free News App in the iTunes store. And this arrives on the heels of a major redesign of NPR.org. As technology and our audience's consumption habits evolve, so will NPR."

The ad creative, developed by an in-house creative team, will run across the websites and newsletters of Ad Age, Ad Week, Media Bistro, and MediaPost. Go to www.npr.org/about/press/2009/NPR_b2b to view the ad creative, and to www.npr.org/about/press/2009/npr_ad_age_screengrab to access screen shot of current ad placement.

For more information about NPR sponsorship, go to www.NPR.org/sponsorship/revolution