October 7, 2009
Contact:
Danielle Deabler, NPR


   

NPR INTERSECTS WITH TOP SILICON VALLEY LEADERS
AT ONE DAY POWER BRAINSTORM ON NPR’S DIGITAL FUTURE

FROG DESIGN TO HOST UNIQUE "DIGITAL THINK IN";
STREAMING VIDEO LIVE ON NPR.ORG
OCTOBER 9, SAN FRANCISCO


Washington, D.C.; Oct. 7, 2009 – NPR, in collaboration with frog design, a San Francisco based global innovation firm, will bring together 60 top thought leaders at the intersection of media and technology to explore new approaches to content creation, distribution and funding for NPR and NPR member stations. NPR CEO and President Vivian Schiller and Digital Media SVP and General Manager Kinsey WiIson will co-host the event at frog design’s San Francisco studio on Friday, October 9.

The Think In will harness the collective expertise and creativity of an exceptional group of entrepreneurs, executives and innovators. Participants include leaders at the leading edge of technology and media innovation from academia, venture capital, internet design, public media, social media, and research. Notable participants contributing to the day-long brainstorm include: Craig Newmark, Founder of craigslist; Reid Hoffman, Chairman and co-Founder of LinkedIn; Roger McNamee, Managing Director and Co-Founder of Elevation Partners; Chris Beard, Chief Innovation Officer of Mozilla; Krishna Bharat, Principal Scientist and creator of Google News; and Sue Gardner, Executive Director of Wikimedia Foundation, among many others.

The Think In will explore five main topics that are significant to NPR's ecosystem and its future: social media and connection to the audience, the organization's national network of more than 800 stations, the potential of its open API, expansion of platforms, and its diversified revenue model. After an NPR overview and an opening session where frog design will pose tough, thought-provoking questions to the group, participants will break out into small groups to develop concepts that NPR can incorporate into its organizational roadmap.

"We're grateful to frog design and the outstanding group of digital luminaries who are helping us imagine new ways to collect, share and fund our journalism," said Schiller. "We are open to bold new ideas in the evolution of NPR's service to the American public and to our member stations."

"frog is honored to co-host and facilitate the NPR Digital Think In and as fans and supporters of NPR, this event is a great way for us to give back to the community," said Doreen Lorenzo, President of frog design. "Envisioning and building a digital future is what we do for many of our clients, and we're thrilled to take part in generating innovative ideas and concepts for as venerable and important an organization as NPR. Our goal is to make sure that NPR leaves with a wide array of tangible outcomes for its mid-to long-term digital future."

Roland Smart, a San Francisco based marketing consultant, also played a key role in organizing the event.

The event will be live-blogged and the Digital Think In site will feature live video streams of the opening and closing sessions. In addition, attendees will be tweeting the event throughout the day using the hashtag #nprthinkin. NPR's Andy Carvin will be posting to YouTube and Flickr under "nprthink," and updating NPR's Facebook page.

The Think In can be accessed in several ways outlined below:

The NPR Digital Think In site:
digitalthinkin.ning.com

People can join the conversation here:
digitalthinkin.ning.com/forum/topics/please-introduce-yourself

Members can invite friends to participate virtually here:
digitalthinkin.ning.com/main/invitation/new

For a full list of participants go to:
www.npr.org/digitalthinkin/participants.html

About NPR
NPR – www.npr.org -- is an award-winning, multimedia news organization and an influential force in American life. In collaboration with more than 880 independent public radio stations nationwide, NPR strives to create a more informed public -- one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

About frog design
frog design -- www.frogdesign.com -- is a global innovation firm that helps the world’s leading companies create and bring to market meaningful products, services, and experiences. With a team of more than 400 designers, strategists, and technologists, frog delivers fully convergent solutions that span multiple technologies, platforms, and media across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, media, education, finance, retail, and fashion.