October 26, 2009
Danielle Deabler, NPR
PRESIDENT AND CHIEF EXECUTIVE OFFICER,
NATIONAL PUBLIC MEDIA
MOSS TO HEAD PUBLIC MEDIA'S SPONSORSHIP FIRM
NPM represents the media assets of public broadcasting to corporate sponsors locally and nationally; their portfolio is composed of all NPR network programs, including Morning Edition & All Things Considered, PBS' The NewsHour, NPR and PBS websites and digital services, and public TV and radio stations nationwide. NPM helps sponsors effectively reach the highly sought after 32 million listeners to public radio stations and the 60 million viewers of public TV stations. The combined public media network has a powerful and growing digital reach with more than 80 million monthly page views to PBS.org and NPR.org, with 9 million unique monthly users to each service.
NPM is a subsidiary of NPR, owned in partnership with PBS and WGBH, one of the largest producers of programming in public television.
Moss brings more than 25 years of experience in the executive ranks of worldwide media, advertising and digital marketing companies. His career spans traditional and digital media organizations in the United States and abroad.
His early roots were in the print news media industry, where he began his career in advertising sales for McGraw-Hill's magazine publishing division, later joining Thompson Financial Publishing's American Banker newspaper, and then in a sales leadership role for BusinessWeek in Asia. He also worked on the agency side with Seavex Limited, a television and print media representative firm. His clients included: BusinessWeek, CNN, and Nikkei Business Publications.
Moss' career soon transitioned into the digital media environment. He joins NPM from web technology company, Evri, where he served as Vice President of Business Development. Before joining Evri, Moss worked as a General Manager for Field Sales for Microsoft's MSN division and Vice President, Sales and Services for Corbis Corporation, a sister company to Microsoft owned by Bill Gates. While at Microsoft, he helped launch the MSN video service and led its rollout to major advertisers and Fortune 500 companies across North America.
Previously, Moss served as CEO of DoubleClick Media, Asia while based in Hong Kong where he launched the company and managed a staff of 155 with overall responsibilities for sales, business development, marketing, and business operations. Within two years of launch, Double Click Media was the largest internet ad network in revenues and web site affiliate partnerships in the Asia Pacific region.
"Steve's broad experience and strong understanding of sales and advertising across multiple platforms will be hugely beneficial both to our sponsors who underwrite public media and the pubic broadcasting stations across the country that are expanding their services to meet the information needs of their communities," said Vivian Schiller, NPR President and CEO and NPM Board Chair. "Steve is a collaborative and proven leader with superb talents in a highly desired space -- at the intersection of media and technology -- a critical ingredient to our long-term success. We're thrilled to have him on board."
"Corporate support is essential to public broadcasting's ability to fulfill its mission to use media to educate, inspire, and entertain the American people and strengthen civic engagement," said Paula Kerger, PBS President and CEO. "Steve has the skills, experience and understanding of the quickly evolving media landscape to identify opportunities and secure the resources we need to serve the public."
"Making the case for public media is mission critical, and I am honored to have this opportunity to lead and grow NPM," said Moss. "Public radio listening is at an all time high and public TV holds a special place in the hearts and minds of Americans, and together, the two are an incredibly compelling value proposition in the sponsorship world given the current state of media. I look forward to working with this talented and dedicated management team and staff to take our service to a new level."
Moss will be primarily based at NPM's headquarters in New York. He will continue to reside in his home in Connecticut with his wife and three daughters.
NPR is an award-winning, multimedia news organization and an influential force in American life. In collaboration with more than 880 independent public radio stations nationwide, NPR strives to create a more informed public - one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
PBS, with its 356 member stations, offers all Americans - from every walk of life - the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches more than 124 million people on-air and online, inviting them to experience the worlds of science, history, nature and public affairs; hear diverse viewpoints; and take front row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS' premier children's TV programming and Web site, pbskids.org, are parents' and teachers' most trusted partners in inspiring and nurturing curiosity and love of learning in children.
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