March 14, 2012
Contact:
Anna Christopher, NPR


   

NPR MUSIC PRESENTS BRUCE SPRINGSTEEN SXSW KEYNOTE

FIRST EVER BROADCAST OF A SXSW MUSIC KEYNOTE: WATCH AND LISTEN WORLDWIDE
THURSDAY, MARCH 15 AT NOON (CT)

As part of its schedule of can't-miss coverage and events, NPR Music will offer a live worldwide webcast and broadcast of Bruce Springsteen's keynote from the South by Southwest Music and Media Conference and Festival, on Thursday, March 15. Public media is proud to bring this event to the world: this is the first time a SXSW music keynote or conference session will be streamed to everyone, everywhere.

The entire event will be available live, and later archived, at NPR Music, and in the NPR Music iPhone and iPad apps. The broadcast will also air on many public radio stations across the country, including WXPN Philadelphia, WFUV New York and locally on KUT Austin (check local listings). NPR Music critic Ann Powers will host a blog during the keynote and take questions from audiences around the world.

In its fifth trip to SXSW, NPR Music is also presenting and broadcasting two incredible lineups from the festival (see full schedule), available to audiences everywhere online at NPR Music, in the NPR Music iPad and iPhone Apps, and through on-air broadcasts from NPR member stations across the country.

Tonight, Fiona Apple makes her return to the national spotlight, performing her first concert oustide of LA in five years. After Apple, NPR Music's live video webcast will begin at 9PM (CT), featuring headliner Andrew Bird, soul rockers The Alabama Shakes, electronic musician Dan Deacon and singer-songwriter Sharon Van Etten.

Tomorrow beginning at 12:30PM (CT), The Magnetic Fields make their SXSW premiere as the main act of NPR Music's annual day party. The band is joined by Baltimore-based quintet Lower Dens, dark pop act Poliša, progressive rap artist Sugar Tongue Slim and Venezuelan rockers La Vida Boheme.