March 27, 2012

Contact: Danielle Deabler, NPR

NPR DIGITAL SERVICES STEPS UP EFFORTS TO MEASURE
AND MONETIZE STATION STREAMS

NEW STATION TOOLS WILL PROVIDE REAL-TIME AUDIENCE METRICS
AND DIGITAL SPONSORSHIP MANAGEMENT TOOLS

NPR Digital Services announced today that it will offer new streaming audience measurement and corporate sponsorship management services to NPR Member stations. The new features, offered through a master agreement with Triton Digital, are intended to help NPR and stations grow their digital sponsorship revenue by more effectively presenting listeners with audio sponsorship messages, while at the same time providing measurement of audience and sponsorship impact.

"Public radio has led the way by providing unique, innovative programming content across many different delivery platforms," said Bob Kempf, Vice President of NPR Digital Services. "While our digital audience is growing fast, stations have been challenged to grow their digital revenue at the same pace and to accurately and reliably measure the impact of digital sponsorship. These new tools will help stations to better identify and quantify the rapidly growing number of listeners that are accessing their programming through online streaming, and to translate that into metrics that are meaningful to potential sponsors. This is an exciting next step in our ongoing effort to embrace and leverage digital media platforms."

"We are eager to provide Triton Digital's solutions to NPR and their member stations," said Dominick Milano, COO of Triton Digital's Streaming Division. "They produce a vast amount of high-quality content - both local and national - and Triton's MRC accredited Webcast Metrics and Ad Injector make a perfect combination that we believe will enable better audience measurement and deliver more effective corporate underwriting across their streams."

The new streaming measurement and underwriting delivery tools will help stations better position themselves to offer digital sponsorships. Stations using the service will be able to produce instant proof-of-performance affidavits that include accurate impression statistics. These metrics will also provide confirmation of digital campaigns and unprecedented detail on total campaign impressions and audience preferences.

About NPR
NPR is an award-winning, multimedia news organization and an influential force in American life. In collaboration with more than 900 independent public radio stations nationwide, NPR strives to create a more informed public - one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.