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For immediate release
March 18, 1999 |
NPR® and Member Stations Expand Internet Service
Washington, DC-National Public Radio® (NPR), in cooperation with its
member stations, is expanding service to the public radio audience by using
the newest Internet streaming technology. NPR is one of ten preset buttons
in Microsoft Corp.'s new MSN Web Events Radio Station Guide launched
today. The new technology will also enhance NPR member stations'
ability to attract Web audiences to their local station Web sites.
The Radio Station Guide is accessible from the new Windows Radio Toolbar in
Microsoft's latest browser, Internet Explorer 5. Listeners will be able to
type in their zip code and access their local NPR member station, if the
station is Webcasting.
Microsoft and NPR will work with an initial group of ten NPR member stations
to provide local program streams for the service, and more NPR stations will
be added over time. "Using Windows Media and the button on the Radio
Station Guide allows us to continue to expand service to NPR member stations
and listeners," says M.J. Bear, Director of New Media at NPR. "We are
pleased with the prospect of getting more NPR stations Webcasting than ever
before."
Internet versions of key NPR programs such as Morning Edition® and All Things Considered® will be included in the new program stream, after their
initial broadcast on the West Coast. Except for occasional live events, NPR
and its member stations have previously offered only on-demand audio
files. When users launch the Windows Radio toolbar from the IE browser, they
can click onto a continuous audio feed of NPR programming, already
previously transmitted.
National Public Radio, a membership organization of 607 public radio
stations across America, is radio's leading provider of high-quality news,
information and cultural programming. NPR is the producer and distributor of
award-winning programs such as Morning Edition®, All Things Considered®, NPR's Performance Today® and CarTalk.
