KQEDOnline pornography was the cutting edge of e-commerce during the Internet's early days, but its heyday is over. To recoup some of those costs, one porn empire in San Francisco is using data analytics, lifestyle events and new products to keep customers loyal.
Porn has a distinct problem that less racy media companies don't have: Users are afraid of leaving a digital record. Paid sites are trying to lure viewers out of the shadows and into credit card payments.
When economist Paul Oyer returned to the world of dating, he started logging on to match-making websites. As he explains in a new book, he discovered that his academic expertise was entirely relevant to his foray into online dating.