Wayne Coyne on stage performing with The Flaming Lips at Sasquatch Music Festival Memorial Day weekend. Alex Crick for KEXP hide caption

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Beyonce as her onstage alter ego Sasha Fierce at the MTV Video Music Awards in 2009. Christopher Polk / Getty Images hide caption

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The Record

Pop Personae: Why Do Some Women Perform In Character?

Female performers like Beyonce create alter egos to reach out beyond themselves and to their fans.

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Ke$ha's debut album sold more than 150,000 copies in its first week. hide caption

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