When Apple used the song "1234" in a 2007 iPod commercial, it turned Canadian singer Feist into a star. A panel at this year's SXSW agreed that music licensing remains lucrative — and complicated. YouTube hide caption

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'How Did This Song Get In That Commercial?' Some Answers From SXSW
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Feist. Courtesy of the artist hide caption

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Feist in-studio on World Café
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Jeffrey Remedios (left) and Kevin Drew, co-founders of the label Arts & Crafts. John Vettese/WXPN hide caption

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Jeffrey Remedios & Kevin Drew On World Cafe
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Feist's new album, Metals, comes out Oct. 4. Mary Rozzi hide caption

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Feist: A Pop Star With A Punk-Rock Past
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Atlas Sound's Bradford Cox (clockwise from upper left), Bjork, Los Campesinos! Courtesy of the artists hide caption

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Fall Music Preview
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