Pianist and composer Kurt Ellenberger says it "seems insurmountable" to develop jazz audiences in the face of the dominant culture.
Pianist and composer Kurt Ellenberger says it "seems insurmountable" to develop jazz audiences in the face of the dominant culture.
Last week, we published a much-discussed blog post about the connection — or lack thereof — between jazz education and the development of new audiences. It examined a viewpoint by pianist and composer Kurt Ellenberger, and concluded by challenging Ellenberger to suggest some ways to win new audiences. Here is Ellenberger's response. —Ed.
Since my Huffington Post article on jazz education and audience development, many (including this very blog) have asked "Well, if education isn't the answer, what's the solution? How do we develop and maintain a strong jazz audience?"
Audience development is a complicated issue, and it's not limited to jazz. Every artist and arts organization is trying to answer the same question. We've identified a problem and we're going to "build" something to solve it. Sounds so simple, doesn't it?
It's not simple. It's so complex, in fact, that I think that the question itself is actually a linguistic deception, a euphemism perhaps, that cleverly masks the enormity of the task. When we ask "How do we develop and maintain a strong jazz audience?" what we are really saying is "How can we convince millions of people to alter and expand their aesthetic sensibilities and their cultural proclivities so that they include jazz to such an extent that they will regularly attend concerts and purchase recordings?" And that statement itself is embedded within another Herculean task: "How can we convince people to embrace music that is no longer part of the popular culture?"
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