by Will Butler

After a struggle with the band's record label, OK Go has released a brand new video. And, thanks to the pleas of lead singer Damien Kulash, we (along with any other Web site out there) are able to embed it below. In a Feb. 19 NYTimes op-ed piece entitled "WhoseTube?", Kulash attacked his record label's decision to prevent OK Go's videos from being embeddable:

"In these tight times, it's no surprise that EMI is trying to wring revenue out of everything we make, including our videos. But it needs to recognize the basic mechanics of the Internet. Curbing the viral spread of videos isn't benefiting the company's bottom line, or the music it's there to support. The sooner record companies realize this, the better — though I fear it may already be too late."

This time around, it wasn't too late. The label reneged on its policy, which is why today we're able to bring you OK Go's new video for "This Too Shall Pass," which features a Rube Godlberg machine that puts its predecessors to shame.

You can read more at the Monkey See blog, from Linda Holmes.