by Carrie Brownstein

Full SXSW Coverage for Live Concerts and Exclusive Performances

Over at Vanity Fair's VF Daily blog, Jennifer Turner has come up with her own method for choosing bands to hear at SXSW: band names.

Back when I was an undergrad at the University of Texas (hook 'em!), the South by Southwest Music Festival was something that happened at night, in official showcases held at Austin's motley venues. In those days, an affordable wristband took you almost anywhere you needed to go. Now, you need a $550-695 festival badge, a gold-plated Rolodex, and/or a full-time personal assistant to keep up with the dizzying array of day parties, lounges, post-parties, and who knows what else.

So how does one choose between the competing blocks of red on the iCal? I, for one, have decided to take a scientific approach: I'm choosing based on band names. More precisely, I'm looking for bands whose names fall into aesthetically pleasing patterns.

Click here to read the full post about this year's emerging band name patterns emerging at SXSW.